The Alchimia Clinic | How we raised sales from advertising channels by 705% in 1 year

The Alchimia Clinic is a new state-of-the-art day clinic facility based in South Africa that offers a range of cosmetic and plastic surgery procedures in a personalized and comfortable setting. As a Board-certified plastic surgeon, Dr. Jedeikin is known for his meticulous technique, artistic eye, and dedication to patient satisfaction. By enforcing a well-balanced digital marketing & PPC strategy, we established an influential online presence of the client to entice qualified leads.

Clients

The Alchimia Clinic

Industry

Plastic Surgery

01. The Challenge

To thrive in the digital landscape, the clinic needed ethical marketing to climb the search engine rankings and capture organic traffic.
It was critical to harness the power of digital marketing and PPC campaign services to maximize the return on investment and attract high-quality leads.

02. The Objectives

The primary and essential phase involved creating a professional and user-friendly website design from scratch to enhance online visibility and stand out from competitors.
Mobile-friendly ads and a responsive website contributed to a positive user experience. Additionally, it was essential to write persuasive ad copy to highlight their respective selling propositions, enticing users to click and driving them towards conversion-focused landing pages.

Holistic Approach

We architected a symphony of strategies to boost online visibility, connect with the target audience and achieve substantial results. Here is how we crafted a Holistic Marketing roadmap for the client:
  1. Mobile Friendly Website: The website is the key to the success of implementing powerful SEO features as it serves as a platform to showcase services and connect with patients. So, we crafted a modern website design that can adapt seamlessly to any device to get the most online searches.
  2. Targeted PPC Campaigns: Utilized laser-focused keyword research, we tailor PPC campaigns to reach individuals actively searching for specific procedures. Crafted persuasive ad copy and directed them to landing pages designed for immediate engagement.
  3. SEO Optimization: We optimized the clinic’s website for search engines, incorporating relevant keywords, creating high-quality content, and building backlinks to improve organic search rankings.
  1. Social Media Engagement: Beyond one-way communication, we built an active social media presence with informative content, patient testimonials, live Q&A sessions, and interactions with potential patients to build trust and establish Dr. Jedeikin as a thought leader.
  2. Personalized Email Marketing: Utilized targeted email campaigns to nurture leads, answer questions, and guide patients through consultation. Automation can personalize communication and keep the clinic top-of-mind.
  3. Ethical Marketing: Our approach goes beyond pixels and clicks. Therefore, we ensured that all marketing materials complied with ethical guidelines for plastic surgery advertising, focusing on patient well-being and realistic expectations.

Result

More Leads, More Patients, More Success

Investing in our well-crafted PPC and digital marketing strategy turned website traffic into consultations and ultimately, happy patients. They constantly monitored and analyzed a more diverse patient base interested in specific procedures offered by the clinic. 

Also, after efficiently targeting the right audience and measuring campaign performance through data analytics, welcomed the return on investment (ROI) from the marketing budget.

Search Engine Marketing (PPC)