UI/UX Web Design Austin
User interface (UI) and user experience (UX) may be two sides of the same coin these days, but building your brand is a coordinated effort that encompasses these along with design, content, positioning, problem-solving, trust factors, value proposition, and reputation management.
UI development is the process of improving the presentation and the interactivity of content. It focuses on the look and site interaction with your end-users and each page, graphic, and other visual elements of your site or application are the User Interface portion.
UX on the other hand mainly focuses on appropriately structuring each of the website’s components in order to facilitate an even flow. However, in order to achieve maximum customer satisfaction, UX development keeps customers in mind and creates the basic skeleton for the website or application, helping improve the user’s overall experience.
Some key components of UI/UX design are:
- Usability — Is the website easy to use?
- Wireframing — Using prototypes to ensure feasibility & functionality.
- Information architecture — Does the website structure make sense?
- Interactive design — How will your visitors engage with the content?
- Visually appealing — Does the website look good?
The UI/UX design of your website helps improve customer satisfaction, which ultimately helps increase customer to customer recommendations, brand recognition, and overall website usage.
With your target audience and potential customers generally having plenty of alternatives for the products or services you offer, the time span you have to grab visitor’s attention is quite small. Therefore, you only have a short time to capture their attention, entice them to buy, and complete the transaction with a direct bullseye.
With UI/UX design from Creative Peppers, you and your customers will have the interface and experience required of today’s fast-paced digital world.