ZH Custom Homes | National Best In American Living Award Winner

Over the past four decades, Zbranek & Holt Custom Home Builders have established themselves as one of the most dependable and forward-thinking luxury custom home builders in Austin, Texas. They specialize in building modern estates with eye-catching design features and luxury amenities and have an impressive portfolio that speaks to their dedication to quality. Zbranek & Holt Custom Homes is among the rare companies holding Luxury League certification, offering expertise in tailoring your dream home to perfection.

Clients

ZH Custom Homes

Industry

Real Estate Firm

01. The Challenge

In recent years, Z&H Custom Home Builders desired to improve the user experience by providing relevant, original, accurate, and valuable content.
Furthermore, they aimed to improve and optimize their real estate website for Google Search Engine Results Pages (SERPs) to boost web traffic and elevate targeted visibility online.

02. The Objectives

The foundation was crafting a responsive web design for Z&H Custom Home from the ground up. Subsequently, our SEO team cultivated an all-around strategy
By including relevant business keywords, on-page optimization,and SEO analytics, and high-quality backlinks from reputable sources. This approach aimed to improve search rankings and web traffic, perfectly aligning with the objectives of Z&H Custom Home Firm.

Holistic Approach

We devised a range of strategies to boost online visibility, connected with the target audience, and achieved substantial results.
  • Captivated First Impression with a Modern Website Design:  A website’s design should reflect the brand identity, so we crafted a modern website design that can adapt seamlessly to any device to get the most online searches. We used consistent colours, fonts, and messaging to create a unified and recognizable experience.
  • Keyword Research & Targeting: The team conducted thorough keyword research to identify high-volume, local keywords relevant to the real estate market of Austin, Texas. Afterwards, they ensured a complete and accurate Google My Business listing for enhanced local visibility.
  • Technical SEO Audit: The team conducted regular audits to address issues with website loading speed, mobile-friendliness, and code structure. Subsequently, they incorporated target keywords naturally throughout the website content, title tags, meta descriptions, headers, and image alt tags. 
  • Content Optimization: The team’s main focus was to ensure content was informative, engaging, and aligned with real estate trends in Austin. They created high-quality blog posts, property listings, and local guides to engage the targeted audience and address their needs and interests.
  • Link-Building Strategy: We enforced link-building approaches to acquire backlinks from high-authority websites relevant to the Austin real estate market.
  • Strong Social Media presence: We built a robust social media presence for the client on platforms like Facebook, Instagram, and Twitter for sharing content, engaging with potential clients, and driving traffic to the website.

Seo impact: Before & after

Conclusion

Zbranek & Holt Custom Home Builders achieved significant success following the implementation of effective SEO strategies. It led to an increase in qualified leads and the expansion of their business presence in the dynamic Austin market. Also, with the SEO strategy, they quickly garnered numerous accolades, earning recognition for excellence in custom home building at both local and national levels. Ultimately, this resulted in increased inquiries and sales for Zbranek & Holt, effectively turning website traffic into tangible business conversions.