In today’s day and age, crafting a compelling marketing strategy is essential for a business’ success. It becomes all the more important when it is in the medium of digital marketing , which operates in one of the most competitive and saturated industries in the world today.
There’s a high probability that the products and services that you sell are also offered by another competitor over the web, and they might be providing them at a lower price point than you. But even if their quality is subpar, your target audience may not know it. Digital Marketing Plans Are a Necessity That’s Exploited by Bad Actors
Due to this sense of competition, every business that conducts some part of its business online employs a marketing strategy. A strategy could give the business an edge over its competition. But as effective as this may sound, this essential need also opens doors to bad actors that try to make a quick buck out of a genuine need.
Here are a few marketing traps that only exist to siphon money off of you without providing anything in return. Knowing about them will help you steer clear of them and save your
money from going down the proverbial drain.
Overnight Search Engine Rankings
One of the most popular digital marketing scams revolves around the promise of overnight search engine rankings against your keywords. You may have seen the banners or the websites yourself that promise top or front page ranking results within a day, week or even a month.
The truth is, search engines go by a very carefully designed set of algorithms for their organic/non-paid rankings that cannot be influenced overnight. Instead, it takes proper planning and an immense amount of work with high-quality content and network marketing to get “top” rankings on Google and other search engines.
It typically takes months to achieve this feat, and even then there’s no guarantee to the timeframe. That is why, whenever you notice any provider promising something similar, remember that if something seems too good to be true, it probably – and in this case definitely – is.
Social Media Followers
The practice to “buy” social media followers is quite common, which is due to how lucrative the promise seems to be.
According to the so-called social media marketing agency who sell this service, even those Twitter, Instagram and Facebook accounts that were literally created a day ago could amass a social media following of thousands of “real” accounts – all in exchange for a little bit of money. The accounts also provide likes on your posts and promise to construct your social media image to competitors.
While in reality, the real accounts seem to be from far-off countries, and even are not as engaged with your posts as the marketing promise claims them to be. It also makes your social accounts more of a fake and treated as a non-serious entity when people notice the follower to engagement ratio and identify that bots are probably a large portion of your social media following.
As such, it is always better to obtain a social media following through a proper marketing strategy, which provides you with followers that actually make a difference.
False Leads
The practice to “buy” social media followers is quite common, which is due to how lucrative the promise seems to be.
According to the so-called social media marketing agency who sell this service, even those Twitter, Instagram and Facebook accounts that were literally created a day ago could amass a social media following of thousands of “real” accounts – all in exchange for a little bit of money. The accounts also provide likes on your posts and promise to construct your social media image to competitors.
While in reality, the real accounts seem to be from far-off countries, and even are not as engaged with your posts as the marketing promise claims them to be. It also makes your social accounts more of a fake and treated as a non-serious entity when people notice the follower to engagement ratio and identify that bots are probably a large portion of your social media following.
As such, it is always better to obtain a social media following through a proper marketing strategy, which provides you with followers that actually make a difference.